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Childish Gambino choreographer urges fans to step up for young rural Africans

Sherrie Silver, who was behind acclaimed video This is America, launches virtual dance ‘petition’ to promote investment in farming.

She made a name for herself as the choreographer behind one of the most controversial yet critically acclaimed music videos of last year.

Now Sherrie Silver, the creative force behind the dance moves in Childish Gambino’s This Is America, is using her success to drive a social media campaign promoting investment in young people in rural Africa.

The 24-year-old, who tells the Guardian she is on a mission to “make farming cool”, recently visited Cameroon where she carried out dance workshops with farmers and entrepreneurs, before creating the music video Freedom.

“A lot of young people see farming as unglamorous but we wanted to promote the positive aspects,” she explained. “It’s not just about working in the field, it’s about being an entrepreneur. You can see the exchange of money. It’s about running your own business and how empowering that is.”

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Tags: #agriculture, #arfric, #childishgambino, #music, #sherriesilver, #socialmedia
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