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Google’s Latest Message: We’re Just Here to Help

Google executives outlined new privacy-focused services at its annual I/O conference—while omitting that they still need to make money.

Google’s mission for the past 21 years has been to organize the world’s information. Onstage at the company’s annual developer conference Tuesday, CEO Sundar Pichai had a more low-key message: We just wanna help.

As corporate messaging goes, it was a smart choice. After years of nonstop scandals from Big Tech, the usual buzzwords have taken on a sinister cast. In the real world, “disruption” has translated into offloading risks on others, “convenience” connotes data collection, and “the transformative power of AI” sounds like the algorithms have won. But who could say no to a little help?

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