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Jameela Jamil’s body positivity campaign is very Tahani

The British actor Jameela Jamil came to fame on the comedy The Good Place playing Tahani Al-Jamil, a vain but lovable heiress with a penchant for name-dropping celebs and performative shows of do-goodery—hosting splashy charity balls, or going on humanitarian missions with a documentary crew in tow.

Though she herself is slender and conventionally beautiful, Jamil has been a longtime advocate for body positivity—an evolving social movement that opposes narrowly defined beauty standards. Since its launch last March, “I Weigh,” which Jamil describes as a “movement for us to feel valuable and see how amazing we are beyond the flesh on our bones,” has garnered nearly 270k followers.

The actor also recently expanded her campaign against body-shaming to include a stance against the doctoring of magazine photos. In an op-ed for the BBC, she argued that by suggesting some flawless ideal is attainable, airbrushing has been “weaponised” against women and should be banned. In the piece, Jamil cites statistics on eating disorder hospitalizations, explains how photoshopped images contribute to a toxic environment for women, and describes her own struggles earlier in her life with disordered eating and body shaming.

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Tags: #bodyimage, #fashion
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